Small World Speaks
There’s Always a Story to Tell
Dr. Samantha Yammine
In this Small World Speaks episode, Dr. Samantha Yammine, Neuroscientist & Science Communicator, Science Sam Media, and a 2024 Nikon Small World judge, highlights that the key to effective science communication is finding a compelling visual and a simple, scroll-stopping "one-liner" headline to hook people's interest before diving into the deeper, fascinating story behind the science.
One thing that was really important to me, or really helpful in choosing a compelling image or video was, what's the one-liner? What's the thing that's going to immediately pull someone in? Because I do think everything is interesting and anything that we study in science is fascinating, and there's always a story to tell. I think that's a really strong value I hold.
There's always a story. There's always a way to explain it. Nothing is too complicated. We just haven't figured out the right story. One, it's innately pulling you in just because it looks interesting. It's compelling. It's artistic in some way. Two, we could put science in a headline that matches the visual. What are the four words in text at the beginning of the video that's going to make someone stop their scroll?‘Tardigrade riding a worm, and it looks like dune.’
For me, that was something people will be interested in. Then, once we have them interested, we can tell them an important story that I think is fascinating.
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